I've never done this before... I mean, I've never just pasted a link to another blog for you...
I just think we should all read this man's blog post. A shout out to Ashley Nance for sharing it. It's not a new post. It's 5 years old. But here it is, anyway.
It's worth it. Read it, make the click.
https://www.copyblogger.com/fight-for-your-ideas/